Master of Marketing - Plan MC197EXE15

Master of Marketing - Plan MC197EXE15

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Student type:
Learning mode:
Entry score:

Not applicable

Duration:
Full-time 2 years
Part-time 4 years
Reduced duration available
Fees:

AU$32,640 (2024 annual)

Next intake:
February, July
Location:
Melbourne City
Learning mode:
Entry score:

See admissions

Duration:
Full-time 2 years or 1.5 years accelerated
Fees:

AU$45,120 (2024 annual)

Next intake:
February, July
Location:
Melbourne City

CRICOS code: 077512F

To graduate you must complete the following. All courses listed may not be available each semester.
Year One of Program
Complete the following Four (4) Courses:
Course TitleCredit PointsCourse CodeCampus
Marketing Management12MKTG1100City Campus
Consumer Behaviour12MKTG1101City Campus
Marketing Communication Strategy12MKTG1103City Campus
Marketing Research12MKTG1104City Campus
ANDSelect and Complete Four (4) of the following Option Courses:
Course TitleCredit PointsCourse CodeCampus
Product Innovation12MKTG1311City Campus
Interactive Marketing12MKTG1105City Campus
Services Marketing12MKTG1112City Campus
Brand Strategy12MKTG1126City Campus
Sustainable Marketing12MKTG1127City Campus
Business and Network Marketing12MKTG1209City Campus
Customer Experience Design12MKTG1373City Campus
Marketing Analytics12MKTG1474City Campus
Advanced Digital Marketing12MKTG1472City Campus
International Marketing12BUSM1588City Campus
AND
Year Two of Program
Select and Complete Five (5) of the following Option Courses:
Course TitleCredit PointsCourse CodeCampus
Product Innovation12MKTG1311City Campus
Interactive Marketing12MKTG1105City Campus
Services Marketing12MKTG1112City Campus
Brand Strategy12MKTG1126City Campus
Sustainable Marketing12MKTG1127City Campus
Business and Network Marketing12MKTG1209City Campus
Customer Experience Design12MKTG1373City Campus
Marketing Analytics12MKTG1474City Campus
Advanced Digital Marketing12MKTG1472City Campus
International Marketing12BUSM1588City Campus
ANDComplete the following One (1) Capstone Course:
Course TitleCredit PointsCourse CodeCampus
Strategic Marketing12MKTG1215City Campus
ANDSelect and Complete Two (2) Courses from any:University Postgrad Elective
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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Luwaytini' by Mark Cleaver, Palawa.

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aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.

More information