Bachelor of Professional Communication - Plan BP354

Bachelor of Professional Communication - Plan BP354

Student type:
Learning mode:
On campus
Entry score:

ATAR 70.00*

Duration:
Full-time 3 years
or part-time equivalent
Fees:

Commonwealth supported places

Next intake:
February, July
Location:
Melbourne City
Learning mode:
On campus
Entry score:
See admissions
Duration:
Full-time 3 years
Fees:

AU$37,440 (2024 annual)

Next intake:
February, July
Location:
Melbourne City

CRICOS code: 113705E

To graduate you must complete the following: Note: All courses listed may not be available each semester

You must complete a total of 288 credit points. (Twenty-four 12 credit point courses) as follows:

Year 1: Four (4) Foundation courses (48 Credit points) and 48 Credit points from your chosen combination; and

Year 2: Eight (8) Courses (96 Credit points) from your chosen combination; and

Year 3: Eight (8) Courses (96 Credit points) from your chosen combination.


List of Combinations

Combination 1: Complete One (1) Major (96 Credit Points) and Three (3) Minors (48 credit points each = total 144 credit points). A minimum of one minor must be from the Media and Communication Minor list

Combination 2: Complete Two (2) Majors (96 Credit Points each = total 192 credit points) and One (1) Minor (48 Credit Points); or

Combination 3: Complete One (1) Major (96 Credit Points), Two (2) Minors (48 credit points each = total 96 credit points) and Four (4) Courses (48 Credit Points) of Program Option courses or University Electives. A minimum of one minor must be from the Media and Communication Minor list

Combination 4: Complete Two (2) Majors (96 Credit Points each = total 192 credit points) and Four (4) Courses (48 Credit Points) of Program Option courses or University Electives.

‘Program options’ include courses in the Program Options list and all courses listed within each minor.

‘University Electives’ can be found on the RMIT University Electives webpage.

Details of majors, minors, and program options can be found at the end of the program structure.

NOTE: If you use a course toward the completion of a major or minor, you cannot use that same course again to count toward another major or minor.

NOTE: Not all major and minor fields of study can be undertaken together. Please follow enrolment plans provided to via Enrolment Online for your chosen major.

Year One
Complete the following Four (4) Courses:
Course TitleCredit PointsCourse CodeCampus
Introduction to Advertising12MKTG1208City Campus
Introduction to Digital Communication12COMM2906City Campus
Introduction to Public Relations12COMM2929City Campus
Locating knowledges12COMM2907City Campus
ANDComplete Forty-Eight (48) credit points from your selected combination.
AND
Year Two
Complete Ninety-Six (96) credit points from your selected combination.
AND
Year Three
Complete Ninety-Six (96) credit points from your selected combination.
AND
Major List
List of Major(s):
AND
(
Major: Advertising
Complete the following Two (2) Courses:
Course TitleCredit PointsCourse CodeCampus
Message and Media Strategy12COMM2908City Campus
Creativity for Advertising12GRAP3027City Campus
ANDSelect and Complete Four (4) of the following Courses:
Course TitleCredit PointsCourse CodeCampus
Art Direction for Advertising12GRAP3028City Campus
Storytelling for Advertising12GRAP3029City Campus
Creative Advertising Futures12COMM2910City Campus
People and Persuasion12COMM2909City Campus
Client Management12COMM2333City Campus
Persuasive Communication12COMM2112City Campus
ANDComplete the following Two (2) Courses:
Course TitleCredit PointsCourse CodeCampus
Professional Industry Practice12COMM2911City Campus
Advertising Capstone Project12COMM2912City Campus
OR
Major: Digital Communication
Select and Complete Six (6) of the following Courses:
Course TitleCredit PointsCourse CodeCampus
Precision Writing for Digital Engagement12COMM2913City Campus
Social Media Communication12COMM2872City Campus
Managing Digital Challenges12COMM2914City Campus
Digital Audiences and Analytics12COMM2916City Campus
Content Creation for Digital Engagement12COMM2915City Campus
Communication Platforms and Industries12COMM2917City Campus
Client Management12COMM2333City Campus
Persuasive Communication12COMM2112City Campus
ANDComplete the following Two (2) Courses:
Course TitleCredit PointsCourse CodeCampus
Internship in Digital Communication12COMM2918City Campus
Digital Communication Capstone Project12COMM2919City Campus
OR
Major: Public Relations
Select and Complete Six (6) of the following Courses
Course TitleCredit PointsCourse CodeCampus
Advocacy and Voice in Public Relations12COMM2920City Campus
Public Relations Strategy and Planning12COMM2937City Campus
Contemporary Media Relations12COMM2921City Campus
Organisational Communication12COMM2922City Campus
Issues, Risk and Crisis Communication12COMM2688City Campus
Applied Public Relations Research12MKTG1510City Campus
Client Management12COMM2333City Campus
Persuasive Communication12COMM2112City Campus
ANDComplete the following Two (2) Courses:
Course TitleCredit PointsCourse CodeCampus
Public Relations Professional Practice12COMM2923City Campus
Public Relations Capstone Project12COMM2924City Campus
)
AND
Minor List
List of Minor(s):
AND
Media and Communication Minors
List of Media & Communication Minors:
AND
(
Minor: Advertising
Select and Complete Four (4) of the following Courses:
Course TitleCredit PointsCourse CodeCampus
Introduction to Advertising12MKTG1208City Campus
Message and Media Strategy12COMM2908City Campus
Creativity for Advertising12GRAP3027City Campus
Storytelling for Advertising12GRAP3029City Campus
Art Direction for Advertising12GRAP3028City Campus
People and Persuasion12COMM2909City Campus
OR
Minor: Approaches to Popular Culture
Select and Complete Three (3) of the following Courses:
Course TitleCredit PointsCourse CodeCampus
Pop Culture in Everyday Life12COMM2633City Campus
TV and Screen Cultures12COMM1073City Campus
Music in Popular Culture12COMM1081City Campus
Speculative Futures12COMM2874City Campus
ANDComplete the following One (1) Course:
Course TitleCredit PointsCourse CodeCampus
Popular Culture Now12COMM2631City Campus
OR
Minor: Asian Media and Culture
Select and Complete Three (3) of the following Courses:
Course TitleCredit PointsCourse CodeCampus
Contemporary Asian Modernities12COMM2878City Campus
Asian Media and Communication12COMM2871City Campus
Asian Mobilities: Practices, Experiences and Impacts12COMM2873City Campus
Exploring Asian Popular Culture12COMM2345City Campus
ANDComplete the following One (1) Course:
Course TitleCredit PointsCourse CodeCampus
Sex, Politics & Social Change in Asia12COMM2253City Campus
OR
Minor: Cinema Studies
Select and Complete Three (3) of the following Courses:
Course TitleCredit PointsCourse CodeCampus
Introduction to Cinema Studies12COMM1031City Campus
Film Criticism: From Early Cinema to the Digital Age12COMM2880City Campus
Cinema and Nation12COMM2876City Campus
Beyond the Frame: Technologies, Industries and Audiences12COMM2875City Campus
ANDComplete the following One (1) Course:
Course TitleCredit PointsCourse CodeCampus
Uses of Film Theory12COMM1036City Campus
OR
Minor: Contemporary Politics and Communication
Select and Complete Three (3) of the following Courses:
Course TitleCredit PointsCourse CodeCampus
Rhetorics & Politics of the Contemporary World12COMM2402City Campus
Politics and Communication12COMM2409City Campus
Changing Economies and Communication12COMM2408City Campus
Screening Politics and Technologies12COMM2636City Campus
ANDComplete the following One (1) Course:
Course TitleCredit PointsCourse CodeCampus
Work, Politics and Technology12COMM2407City Campus
OR
Minor: Digital Communication
Select and Complete Four (4) of the following Courses:
Course TitleCredit PointsCourse CodeCampus
Introduction to Digital Communication12COMM2906City Campus
Precision Writing for Digital Engagement12COMM2913City Campus
Social Media Communication12COMM2872City Campus
Digital Audiences and Analytics12COMM2916City Campus
Communication Platforms and Industries12COMM2917City Campus
Managing Digital Challenges12COMM2914City Campus
OR
Minor: Gender Studies
Complete the following One (1) Course:
Course TitleCredit PointsCourse CodeCampus
Introduction to Gender12COMM2925City Campus
ANDSelect and Complete Three (3) of the following Courses:
Course TitleCredit PointsCourse CodeCampus
Gender, Development and Globalisation12HUSO2092City Campus
Global Feminisms12HUSO2388City Campus
Rethinking Masculinities12COMM2926City Campus
Feminist and Queer Perspectives12COMM2879City Campus
Gender, Communication and Social Change12COMM2927City Campus
OR
Minor: Journalism
Complete the following Two (2) Courses:
Course TitleCredit PointsCourse CodeCampus
General News Reporting12COMM2148City Campus
Journalism Law and Ethics12COMM2836City Campus
ANDSelect and Complete Two (2) of the following Courses:
Course TitleCredit PointsCourse CodeCampus
Fact Checking and Verification12COMM2803City Campus
Journalism Reporting and Writing12COMM2835City Campus
Podcasting12COMM2870City Campus
Photojournalism12COMM2640City Campus
OR
Minor: Literary Studies
Select and Complete Three (3) of the following Courses:
Course TitleCredit PointsCourse CodeCampus
Literature and Decolonisation12LANG1375City Campus
Reading Space and Place12COMM2635City Campus
Literary Environments12LANG1374City Campus
Narrating the Self12COMM2638City Campus
ANDComplete the following One (1) Course:
Course TitleCredit PointsCourse CodeCampus
Literature's Ethics12COMM2630City Campus
OR
Minor: Media
Complete the following One (1) Course:
Course TitleCredit PointsCourse CodeCampus
Making Media12COMM2674City Campus
ANDSelect and Complete One (1) of the following Courses:
Course TitleCredit PointsCourse CodeCampus
Media 224COMM2625City Campus
Media 324COMM2626City Campus
ANDSelect and Complete One (1) of the following Courses:
Course TitleCredit PointsCourse CodeCampus
Live Media12COMM2220City Campus
Podcasting12COMM2870City Campus
OR
Minor: Public Relations
Select and Complete Four (4) of the following Courses:
Course TitleCredit P
aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Luwaytini' by Mark Cleaver, Palawa.

aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.